Whether you want to introduce a new product or jump-start your existing marketing plans, this friendly guide can help. Packed with expert tips, this updated version leads you step by step through the five P's of marketing — product, pricing, placement, promotion, and people.

Outcomes

• Preparing hard-hitting campaigns and stick to your budget.
  
• Using online resources effectively.
  
• Boosting your sales by increasing consumer awareness and satisfying their needs.
  

Model

Marketing for Dummies is your complete toolbox for creating dynamic and effective marketing campaigns using the market expansion strategy.

How to use it?

Marketing for Dummies is ideal for today's marketing experts who wish to develop the most accurate marketing plan and advertising campaign. It is a perfect tool for training programs on:

• Marketing & Selling Skills
  
• New Product Launch
• Marketing Writing Skills
  

What do you need?

Order one CD Set per participant.

Audio Book, Set of 3 CDs, $14.95


Book, $21.99