PRODUCTS

Marketing Kit For Dummies, 3rd Ed.

Launch a powerhouse marketing campaign online or by mail, and generate sales with actions ads and effective customer communications. Includes numerous templates and tools on the CD to implement and execute low-cost and no-cost marketing ideas including newsletters and press releases. Impress and retain current customers with a budget that works for you.

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Marketing For Dummies, 3rd Ed.

This book covers everything from essential marketing principles and techniques to the latest methods and trends. Whether you want to sharpen your marketing skills to promote your products and services, or introduce a new product, Marketing For Dummies helps you get a handle on such basic marketing concepts as the four P's-product, pricing, positioning, and placement - and boost your sales with innovative new approaches.

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Marketing For Dummies-Audio

Whether you want to introduce a new product or jumpstart your existing marketing plans, this friendly guide will help you. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing for Dummies lead you step by step through the four P's of marketing—product, pricing, positioning, and placement. Contains 3 CDs.

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Selling with INSIGHT

Improve your selling skills by better understanding yourself and others using the INSIGHT Inventory. This new selling system uses the INSIGHT Inventory to help increase sales effectiveness. It will help participants to understand themselves and others better and to use this understanding to improve interpersonal relationships with customers.

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Marketing Builder

Edited by Alexander Hiam, the Marketing Builder gives you sample marketing plans, market analysis models and free Internet resources. You organize your marketing strategy and optimize your budget for advertising, direct mail, literature, online marketing, search engine optimization (SEO), trade shows... It's the fastest and easiest way of turning your ideas into a winning marketing strategy and marketing plan as well as successful business..

With step-by-step instructions, samples, and over 80 templates to help you get the best results for your marketing investment — you'll realize benefits of the Marketing Builder — marketing plan software in no time.

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BizPlan Builder 2009

BizPlanBuilder is the first, proven business planning software and continues to be recommended by thousands of bankers, consultants, entrepreneurs, and investors for organizing and financing your business. As you research business planning software, remember to count and compare the number of real-world success cases reported by users. BizPlanBuilder seems to have more than all of the others combined! Reviews are nice, but we think you'll prefer cash and business success.

Whether you are raising $5,000 to $50 million, or organizing your strategy for going forward, BizPlanBuilder will help you to produce an investment grade business plan that makes sense to those who control the cash. It's up-to-date and has the right combination of structure and content to help you all the way from idea through financing to the ongoing management of your growing company.

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