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Welcome to Insights For Marketing!
Our site offers free, supplemental content for readers of Marketing For Dummies and Marketing Kit For Dummies. Even if you're not a reader, take advantage of these free tips to improve your marketing strategy!
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| Case: Snikers Creative Outdoor Ad Campaign
A blog by 
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| About the Author |
Alexander Hiam
Author of Marketing For Dummies and Marketing Kit For Dummies
Alex Hiam received his AB from Harvard and his MBA from U.C. Berkeley, and has taught at the business schools at American International College and UMass, Amherst. He has also worked as a manager in several Silicon Valley tech firms and a large transportation company. He founded a consulting firm based in Amherst Mass. in 1994.
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| Testimonials |
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"I wanted to take this opportunity to drop a quick note of thanks. I've just read your marketing book and wanted to let you know that you've restored my faith in this profession. I'm very pleased by what I've discovered."
- Howard Posner, Tampa, Florida
"I'm really enjoying your book on marketing. I am a college student just beginning my upper divisional classes and reading this book early is giving me a head start. Thanks."
- William Hall, Coast Mesa, California
"I just wanted to say that I've found your book really useful and utterly in a class of its own. Most marketing books aren't even remotely like this."
- John Jackson, Abbott Langley, UK
"Sincerely speaking, it's a fantastic book on marketing with new ideas I have ever found."
- D.A. Sayeed, Dhaka University, Bangladesh
"I read your book with considerable interest. I have referred to it often. I have passed the book, certain chapters, quotes along to prospects, clients and staff. I think it is excellent."
- John Elliott, Power PR Inc., California
"I picked up your Marketing For Dummies book on a pure whim that it would be a fun read and happily found it to be extremely resourceful. In addition, I visited your web site, this too was very informative. I just wanted to say Thank You for inspiring me and I am truly grateful."
- Raphael Brown, National Science Foundation, Virginia
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| Other Resources |
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FREE
MATERIAL & RESOURCES
Great marketing programs use creative, well-placed messages to maximize your visibility, memorability and impact. Great marketing programs let the world know you’re there, and what makes you special.
Their power is such that they leverage your marketing investment, bringing you many times their cost in sales and profits. A little extra thought and planning, a better crafted core message, and greater integration of all points of customer contact make for a better marketing program. Here are some free tips, techniques and examples to help you maximize the impact of your marketing program.
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| Special Items for Readers of Marketing For Dummies 3rd Edition! |
Imagining Your Way to Marketing Success
 View article |
Dealing with Lackluster Products
View article |
Building An Iconic Brand
View article |
Strategic Leadership in Sales
View article |
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