TRAINER'S SPECTRUM

Success in business demands constant creativity. Generating fresh solutions to problems and the ability to invent new products or services for a changing market are part of the intellectual capital that gives a company its competitive edge.

Business Innovation For Dummies gives you practical, easy-to-follow information for generating new ideas, using creativity to boost sales, solving problems creatively, mastering the art of invention, honing creative thinking skills, and identifying new opportunities.

Learning Outcomes

Invent new products or services for a changing market.
Combine existing ideas or products into a new design.
Contribute your enthusiasm and insights to everything you do.
Run successful idea-generation sessions to master the art of invention.

Content

Business Innovation For Dummies gives you easy-to-follow steps for using creativity to solve problems, boost sales, master the art of invention, and identify new strategic opportunities.

• Think outside the box — learn how to tap into your creative energy and
apply it to every area of the business milieu.
• Take the reigns — make your mark as an innovator and discover how creative thinking can lead your company (and career) to greater heights.
• Brainstorm your worries away — find out how to run a successful idea-
generating session, from whom to invite to which brainstorming techniques to apply.
• Turn crisis into progress — discover how creative thinking can turn
problems into opportunities for innovative progress.
• Get the word out — show your team how to trade in old ways of thinking to bring innovation to life.

For more information and resources on the topic visit supportforinnovation.com

How to use it?

Business Innovation For Dummies is ideal for leaders and project managers who wish to develop innovative branding strategies and break down barriers to growth. It is perfect for training programs or a self-development tool on:

Creativity
New Product Design
Goal Setting

For Your Training

Book, $21.99